This is because they produce different component parts like main processor, chips, touch screen etc. Apple is considering pioneer in innovation and its different brands including iTunes, iPod, iPhone, iPhone enjoy a first mover advantage in the market.
An organisation could accomplish market leadership either through focusing on cost effectiveness or through successful differentiation efforts. The environment in which Apple has been operating is characterized by consistent changes. Power of the Buyers: In other words, it creates a competitive advantage no other company can match.
Although, there are some barriers in terms of high initial investment, human capital and technological knowhow and supplier and distribution network for new market players, firms are increasingly entering the industries using the diversification strategies.
The company utilized superior technologies that connect it will its supply chain partners that are located in Taiwan, Singapore, China, Malaysia and the US.
In the years ahead to successfully defend its differentiation advantage in the market the firm needs some restructuring efforts where the firm should form different diverse teams comprising of cross functional specialists.
The firm is following Strategic apple computer inc strategic review and analysis executive summary apple technology system which has impacted the firm. In addition, a strong balanced sheet and improved profitability will be realised.
Based on these factors the SWOT framework will be presented that will present the summary of the internal and external factors confronted Apple.
Green technologies and corporate social responsibility is the field where Apple has been lacking concentrated efforts till date and the firm should work in this field that could give the firm a competitive edge over its rivals and could help Apple in differentiating its products in the market.
By glancing at the new product development and innovation strategies that Apple has been following, one could argue that unquestionably the firm is leading the market due to its successful product innovation capabilities.
The competitive rivalry between the existing market players tend to be very as most of the market players in both the personal computer and consumer electronics market are established global players that have established brand and operation at the global level.
For example, there was no online music concept; however, the introduction of iTunes opens new horizons for not only for Apple but also for consumers who got the ability to download latest music. Furthermore, immediate attention must be given to the high cost structure that it currently has.
Upon implementation of the strategies outlined above over the next few years, Apple can expect to have cemented its position as the market leader in the premium personal computer segment of the market. On the other hand, an organisation could also accomplish the mention advantage having a narrow focus in which case it could accomplish focused low cost advantage or focused differentiation advantage in the market.
The close technology and the inability to install third party application and software may result in the switching to other brands. As switching cost is low for the buyer, market players are striving their level best to target customers who are currently using other brands through attractive pricing, successful differentiation and market positioning.
The legal factors confronting market players are particularly significant particularly with respect to intellectual property rights. The company latest offering in the form of iPad 3 has been considered an unbelievable tablet PC with stunning products like breakthrough retina display, 5 MP insight came, 4G network capability, new application including life and work to ease the life of professional and busy people etc.
In addition, strategic partnership and integration with different firms is a key in the years ahead and the competitors are following the strategy that has been enabling them to give tough time Apple.
The economic growth in different parts of the world has been slowed down by the global economic crises and recently by the European sovereign debt crises that has been adversely affecting the disposable income and the buying power of consumers.
The same is true for the products including iPod, iPhone, and iPad. This report finds that the industry has consolidated around six companies. Apple has a unique organisational culture that enables the firm to foster creativity innovation and new ideas throughout the organisation.
This is particularly a matter of concern for the firm because the competition in terms of technology and features are increasing with the passage of time as industry players are joining head to displace Apple from its existing market position.
Apple has not been able to fight in a price war and the likelihood of it recurring is high. It has been recommended that Apple must refocus on its strength which is achievable by product differentiation.
However, as the competition in the market is intensifying with the passage of time, the success of the firm in the years ahead depends on how successful the firm sustains its differential advantage.Running head: Apple Case Study Apple Strategic Plan Insert Name Here Insert Affiliation Here Executive Summary Apple Inc commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company’s products with.
This Apple SWOT analysis reveals how one of the most successful world’s companies used its competitive advantages to become the dominant player in the tech industry. Computer hardware (Mac, iMac, Mac Pro, MacBook, MacBook Air) Strategic Management Insight. Apple’s ecosystem is the result of the company’s ability to.
Apple Strategic Plan Insert Name Here Insert Affiliation Here. 2 Executive Summary Apple Inc commonly known as Apple has effectively managed to be a successful within which the organization operates in and as a result of the review, develop a good three year strategic plan for the company.
Running head: Apple Case Study. Apple Strategic Plan Insert Name Here Insert Affiliation Here Executive Summary Apple Inc commonly known as Apple has effectively managed to be a successful company in a very competitive consumer electronics industry by been innovative and differentiating the company’s products with 5/5(3).
Executive Summary for Apple, Inc. Company History Apple Inc. is a corporation that designs and manufactures computer hardware, software and other consumer electronic products.
The company is known for the Macintosh personal computers, iTunes media applications and the iPod personal music players. Apple Computer, Inc.: Strategic Review and Analysis EXECUTIVE SUMMARY Apple Computer Inc.
’s strategy to gain market share dominance by market penetration has achieved poor results. This report finds that the industry has .Download