Medical device segment is projected to register highest CAGR over the forecast period. Existing international retailers in the country mainly operate through partnerships. To meet spiraling demand for healthy and younger looking skin among women, cosmetic manufacturers are launching innovative products such as anti-aging creams, day and night creams, under eye creams, foundations, lipsticks, and concealers.
Surging use of natural ingredients such as fruits, vegetables, and herbs in skin care products to impart anti-aging and UV protection properties is expected to contribute to the growth of the skin and sun care segment.
In Morocco, women tend to take extra care of their hair owing to typically humid climate. This mode of sale has gained attention of consumers over the past few years.
E-commerce also exhibits favorable growth prospects in the country.
Sales Channel Insights The retail sector is anticipated to dominate the Morocco cosmetics market throughout the forecast period owing to increasing infrastructure development and rising purchasing power of consumers. Asia Pacific, on the other hand, is a high growth potential market, driven by increasing application in food and medical areas.
Shopping Moroccan market research have also experienced rapid growth in popularity in Morocco in recent past and the trend is likely to continue for years. There are a number of co-operatives formed in the country for its extraction from kernels.
Online websites and portals also play an important role in analyzing consumer buying patterns and preferences, making them vital for market players.
Provision of cosmetic products with exclusive offers through online stores is supplementing the growth of the overall market. Morocco Cosmetics Market Share Insights Acquisitions and joint ventures are an integral part of the market and enable companies to strengthen their position and increase their market share.
Growing popularity of online stores is projected to benefit cosmetics manufacturers owing to their operating efficiency and ease of use. It is expected to expand at a CAGR of 7.
The country has capitalized on its proximity to Europe and has an open and diverse economy characterized by low labor rates. However, increasing urbanization and growing inclination toward western culture are expected to augment the demand for foreign cosmetic brands among women in the country in the coming years.
Considering the limited supply, the value chain is well established and with the distribution network ensuring uniform availability of the product globally. Increasing adoption of modern lifestyle by young individuals is estimated to significantly boost the demand for hairstyling products.
Argan or Moroccan oil-based hair products are used extensively by natives for haircare and hair repair treatments, as these oils are enriched with vitamin E, which forms an insulating layer over the skin and hair, offering protection from UV rays.
Retail stores such as supermarkets, departmental stores, drug stores, and brand outlets are direct modes of sale to consumers. Consumption in the region is expected to be driven by the ageing population in China, Japan, and South Korea. The female population uses Berber tint for lips and Ghassoul clay for skin care.
Distributors play a vital role in the cosmetics industry value chain. However, modern supermarkets and retail outlets are projected to gain a considerable share over the forecast period. Morocco, however, was an exception. Argan oil is abundantly available in Morocco. In Januarythe National Federation of E-commerce in Morocco launched Made in Morocco, an online marketplace to provide various products manufactured by local producers, including cosmetics.
Manufacturers are focusing on reducing their production lead time and material handling costs along with establishing adequate quality control and productivity maximization measures. Additionally, hair shampoos and conditioners enhance hair strength and provide color protection, while hair glazers add shine to hair.
The favorable regulatory scenario is also contributing towards the overall growth. Argan oil is used in medical treatment of various diseases such as cancer, arthritis, obesity, acne and other skin ailments. The Morocco mall situated in Casablanca covers approximatelysquare meters and has over stores.
Changing consumer lifestyles, increasing awareness regarding skin care products, and growing disposable income of middle-class population are estimated to fuel the demand for cosmetics in Morocco.
Gender Insights Male consumers in the country are more likely to use skin care products and antiperspirant deodorants owing to humid climatic conditions.Discover a wide range of traditional and authentic products from Moroccan handicraft that will bring a Moroccan touch to your home.
Moroccan slippers, Berber rugs, luminaries, leather bags moroccan pottery and more. A report issued by the British market research analyst, Research and Markets, says that Morocco is one of Africa’s leading tourist markets.
Morocco Country and Research Areas Report Final Version, Responsible institution: Université Mohamed V- Agdal International Migration Institute (IMI) Authors: Moroccan-European relations do not always plead.
Latest research from the World Bank on development in Morocco, including reports, studies, publications, working papers and articles. For the purpose of this study, Grand View Research has segmented the Morocco cosmetics market report on the basis of product, sales channel, and gender: Product Outlook (Revenue, USD Million, - ).
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